Link building

SearchCap: New Google Logo, App Interstitials Penalty & Farewell to Search Queries Report

Below is what happened in search today, as reported on Search Engine Land and from other sources across the Web.

From Search Engine Land:

  • The Finalists For The 2015 Search Engine Land Awards Are…
    We are thrilled to announce the finalists for the inaugural Search Engine Land Awards. With over 100 compelling entries, we are truly impressed by the overwhelming response and overall quality of submissions. Our judging panel had the difficult task of narrowing the field. Choosing a winner from each of the following finalists will be even more difficult.
  • Google Gets A Brand New Look: Updates Search & Now Card Visuals
    Google’s latest refresh is part of a large-scale rebranding effort that includes a newly designed logo.
  • Google: App Interstitials That Hide Significant Amount Of Content Will Not Rank Well In Mobile Search Results
    Make sure to test your mobile pages that have app interstitials on them. They may not rank as well on November 1 if they block a lot of your content.
  • Enterprise Link Building Challenges (And Solutions)
    Big companies often find it difficult to implement large-scale, sustainable link building efforts, but columnist Andrew Dennis has some tips to make it easier.
  • Score Back-To-School Savings With Super Early Bird Rates. Attend SocialPro.
    Battling the perception that social media doesn’t drive sales or marketing success? Attend SocialPro for proven, ROI-driven tactics that will elevate your profit, silence the critics, and create a social media success story. The 20+ session agenda provides professional-grade techniques to drive engagement and revenue while getting the maximum return for your social media marketing efforts.
  • Regulating Google Search — A Reality Check
    If you’re hanging your search engine ranking hopes on an eventual legal judgment against Google, columnist Kaspar Szymanski suggests you should try another route.
  • Google Adds More Height To Their Search Box
    No, it is not your imagination. Google’s search box did get taller!
  • Google Drops The Old Search Queries Report From Google Search Console
    After four months of having access to the Search Analytics report, Google has removed the legacy Search Queries report from the Search Console.
  • Mount McKinley Becomes Mt. Denali On Google Maps; Bing Stays With Old Name
    Restored to its native name by US President Barack Obama, the transformation has yet to fully complete on the major search engines.

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

  • Notablist – A Search Engine Built For Email Marketers – Includes Over 4M Searchable Email Campaigns
  • Driving Growth With Marketing Automation – September 9 Webcast
  • Google Updates Logo To Reflect Multiple Product Lines And Screen Experiences
  • Anticipating Antitrust Decision, European Firms Get Ready To Sue Google
  • Campus Chronicle: Cracking Content Marketing For Higher Education
  • Simply Measured Acquires Inside Social To Boost Case For Social ROI
  • 5 Content Trends To Watch
  • September 1: Google’s Chrome Begins Auto-Pausing Flash Ads
  • Negative Tweet About Your Brand? Here’s Why Responding Isn’t Enough
  • Score Back-To-School Savings With Super Early Bird Rates. Attend SocialPro.
  • Google+ Still Kicking: Collections Now Available In The iOS App

Search News From Around The Web:

Local & Maps

  • Drive app engagement with amazing new capabilities of Windows 10 maps, Bing Search Blog
  • Google Here: Google’s secret plan to put ads inside Google Maps, Fortune

Link Building

  • This “Inverted Broken Link Building” Strategy Will Make You Facepalm, Ahrefs Blog

Searching

  • Google Now Reminders Ringtone Goes Silent, Search Engine Roundtable

SEO

  • 11 Browser Plugins I Use For SEO Every Day!
  • 5 SEO Tips For Landlords
  • Guest Blogging Opportunities for SEO, How to be a Reverse Engineering Ninja
  • The Trouble with Ranking Factor Lists

SEM / Paid Search

  • UK Apparel Advertising in Paid Search Up 23% in 2015

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